About Keel & Curley Winery
Keel and Curley Winery was started in spring of 2003 in the kitchen of founder and owner, Joe Keel. Keel, a central Florida blueberry farmer wanted to find something to do with his end of crop blueberries. As in most produce farming, once the market price reaches a price which is lower than harvest and sale commissions, farms stop harvesting their crops. At this time in the season, there are still a lot of quality blueberries on the bushes. So Keel asked himself, “what can I do with this perfectly good fruit, to use it in a productive way and not waste it? Jellies, jams, blueberry pies? No!” Keel decided blueberry wine would be interesting to dabble with in the family farm house kitchen. He started that spring of 2003 with 10 gallons of blueberry wine. The wine came out so-so, but drinkable. So he made 10 more gallons and it got better each time. So was the beginning of a company he started with production of over 20,000 cases of quality wines that the company produces to this day.
Keel and Curley Winery, produces three types of Blueberry wines, each with a very distinct taste. The first is a sweet wine, the second, a semi-dry or semi-sweet wine, and the third, a dry wine. All three wines are made from 100% blueberries.
In July, 2011, Keel & Curley debuted two new wines - Dry Blackberry and Sweet Blackberry. Both are made with 100% blackberries.
Fusion wines are wines that are fused, or blended wines. Part grape based wines, (for example, Merlot or Chardonnay) blended with fruit juices (Strawberry or Tangerine). Keel and Curley winery produces seven (7) different Fusion wines.
- Strawberry Riesling
- Wild Berry Pinot Noir
- Tangerine Zinfandel
- Key West – Key Lime
- Black Raspberry Merlot
- Peach Chardonnay
Tasting Room/Gift Shop
Our passion is to craft fine wines and create quality times for our customers who visit our Tasting Room and Gift Shop. You can spend time on our beautiful, spacious deck and enjoy the county air of Eastern Hillsborough County, Florida.
Our Address:
5210 W. Thonotosassa Road
Plant City, FL 33565
Map and Directions
Retail Store Hours:
Sunday through Thursday 11 AM - 6PM
Friday 10AM - midnight
Saturday 10AM - 6PM
Come visit us to sample some of Florida's #1 wine and spend an enjoyable afternoon tasting, shopping or just relaxing at Keel & Curley Winery!
Where You can Find Our Wine
You can find our wine in many different locations throughout Florida. We are proud to be featured in many Publix and Total Wine & More stores. Below is a list of locations you can find our wine near you.

